Richard L. Brandt, "One Click: Jeff Bezos and the Rise of Amazon.com"
Publisher: P..tfo..o | ISBN: 1591843758 | October 27, 2011 | EPUB/MOBI | 224 pages | 223 KB/287 KB
Amazon's office model is deceptively simple: Make online shopping to such a degree easy and convenient that customers won't intend twice. It can almost be summed up through the button on every page: "Buy at this moment with one click."
Why has Amazon been so successful? Much of it has to translate with Jeff Bezos, the CEO and institutor, whose unique combination of character traits and concern strategy have driven Amazon to the rise aloft of the online retail world.
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